Always and Walmart in collaboration with America's Promise Alliance – the nation’s largest organization dedicated to improving the lives of young people –launched their latest Live #LikeAGirl program to help girls grow in confidence and reach their full potential. A recent Always Confidence & Puberty Survey revealed that nearly 1 in 5 U.S. girls miss school because they do not have access to the period products they need. But it’s not just school they miss, it also means they miss out on activities they love, which can ultimately have a huge impact on their overall confidence. The program provided girls’ teams across all 50 states with a year’s worth of pads to help them stay in the extracurricular activities that are crucial to their mental and emotional development.
The program was kicked off in Florida, where Always and Walmart recently worked with a local martial arts studio that serves girls in need. See an emotional view of the teams’ experience with Always’ and Walmart’s donation efforts and hear directly from the girls impacted here:
Always understands that puberty can be a difficult and confusing time when girls’ confidence may plummet, with the onset of menstruation marking the lowest moment for many girls. This decrease in confidence is so much worse for girls that lack access to period protection, which is often referred to as “period poverty”. Period poverty can force her to miss out on important confidence-building experiences in the classroom or in after-school activities. These activities should be something to look forward to, and not something a girl loses out on because she doesn’t have access to period products. Missing out on things like this can limit her from reaching her full potential during puberty and beyond.
The program is a continuation of Always’ #EndPeriodPoverty program that launched nationally in August last year. Now, with the support of Walmart, Always is donating a year’s worth of period products to 50 girls’ teams in need across the 50 states. The #EndPeriodPoverty campaign has also worked in close collaboration with America’s Promise Alliance, which has leveraged its network of non-profit organizations, government organizations, and businesses to help identify and connect the campaign with the 50 teams of participating girls across the country.