Always Wants to Help #EndPeriodPoverty to Keep Girls in School & Confident

Always partnered with National Geographic to share Emily’s compelling firsthand experience with period poverty in the US and how access to period products with the right support can help positively impact girls’ confidence and future.

Always #EndPeriodPoverty

In a recent Always Confidence & Puberty Survey it was revealed that nearly one in five girls in the US have either left school early or missed school entirely because they did not have access to period products1. At puberty, many girl’s confidence plummets, with the onset of menstruation marking the lowest point2. But that drop in confidence is so much worse for girls that lack access to period protection. It can force her to miss out on important confidence-building activities in the classroom, on the field, in extra-curricular school programs, and limit her potential far beyond puberty.

While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in the United States. In fact, 143,000 girls in New York City alone have missed school because their family couldn’t afford period protection. The number is 88,000 girls in Los Angeles; 65,000 girls in Chicago; 57,000 girls in Atlanta; and 38,000 girls in Houston3.

Always #EndPeriodPovertyAlways #EndPeriodPoverty

At Always we believe every girl should have access to period protection.

With the help of thousands of people across the U.S., we’ve been able to donate over 20 million period products through Feeding America’s network in the last year alone.

This back to school season, we’re continuing our mission by partnering again with Feeding America to provide millions of additional period products to U.S. girls and families in need. We’re also tackling period poverty at a local level by supporting period heroes who are leading efforts to help #EndPeriodPoverty for school-aged girls in their communities. In addition to providing product donations to support their efforts, Always wants to champion and highlight the amazing work they’re doing to make a difference for girls in communities all over the U.S.

To help spread the word, Always is partnering with actress and advocate, Sophia Bush, and other voices to rally support to #EndPeriodPoverty, so lack of access to period products never stand in the way of a girl and her education.

Together, we can create a country where no girl has to miss out on school because she doesn’t have access to period protection. In fact, when people learn that nearly one in five girls in the US have missed school because they did not have access to period products, many are shocked and 89% of them want to take an action to help keep girls in school3.

You can join Always’ mission to help #EndPeriodPoverty and keep girls in school.For the month of September, here’s how you can help:
  • PURCHASE: Pick up a pack of Always pads4 at participating retailers (found in website below) to spark a pad donation to the Feeding America network.
  • ENGAGE: Like or comment on our #EndPeriodPoverty influencer or social posts and we’ll donate an additional pad to a girl in need, via our Period Heroes’ organizations (as shown below), up to a total donation of 1 million period products respectively (i.e. total of 2 million pad donations across both influencer and brand social post likes/comments).
  • SHARE: Emily’s story by @NationalGeographic, tagging @Always and using #EndPeriodPoverty to help us continue raising awareness of the issue.


Participating Retailers
Period Heroes’ Organizations:

1 Always Confidence and Puberty Study, Nov. 2017; based on females 16-24 years old; 2016 U.S. census.

2 The Always Confidence & Puberty Wave II Study, Dec. 2014 based on females aged 16 to 49 year old and males aged 16 to 49.

3 Always Confidence and Puberty Local Market Study, Jul/Aug 2019; based on females 16-29 years old.

4 Excludes Always Discreet.